I have been doing some tests to see if LSI (using associative keywords in content) will rank content on its own…without backlinks
In a nutshell, LSI means doing super-on-page-optimization by ascertaining what keywords are most related to the topic you’re writing about (let’s call this the Base KW), then incorporating those related keywords and phrases in your content.
Allegedly, the search engines want to scan a page, look for the optimization on a page, then figure out algorithmically if kw density, alternative related kws, and a bunch of other on-page optimization factors are on that piece of content, and if that’s the case, then this page of yours is definitely about that XYZ topic because other related keywords that “they” expect to find on pages about XYZ are on there…
OK, so maybe this wasn’t a short intro, but suffice to say, there’s lots of benefits to doing solid on-page-seo, but in my opinion, an LSI-optimized page, or pages…won’t rank you without links, site age, aged links, good links etc…. If I’m confusing you and tlaking gibberish read up on Latent Semantic Indexing, or read an older post on LSI here
So why do I think that LSI needs to be gamed and we cannot rely upon natural use of content provision to hopefully rank for something without links just by writing about it in detail?
Simple: I’ve written about things on this site naturally and in more detail than the sites outranking me and used more of what should be the proper associative terms than did the “competitors”…
I’ve done several interviews on this site about various products and tools. (the 2 BacklinkBoosters, Backlink Energizer, Backlinks Genie).
I think I did a pretty good job asking these product owners about their products and depicting what they do, and most importantly… during the interview we mentioned all of the tools, features, project names etc… that their products used or were about (used words associative to their product/service repeatedly)
If I wrote about Backlinks Genie…from an LSI standpoint what should pages related to BLG be about? Well, it SHOULD be about whatever BLG is and doe sand is about right?
And the person who does the best job of writing about something in detail should rank tops for that, too, right?
But that’s not the case, man, not at all. I purposefully left some of those reviews alone, did no backlinking to them, to see how they performed on their own without help and they’re not all ranked #1 behind the product names.
EMD review sites, other sites, and forums and outranking those posts despite my site having what I consider the most optimized on-page-seo information for those topics.
To “game” LSI I suspect that you need to use a tool that does the following:
1- Enter in base keyword
2- Find what the top sites ranking for this kw has for on page seo
3- Find the most commonly used associative (related) words and phrases from the top sites
4- Then use those words and phrases in your content
I’m currently doing a test using such a tool as described above, and will reveal those results at some point in the future, but here’s something you have to always keep in mind: what ranks well now, today, right now?
Do you want to sacrifice readability with content designed with an algo-based LSI content structure in mind, or give Google and other search engines what they say they allegedly want (value to the reader)?
LSI and on-page SEO are merely factors that contribute to, or affect rankings?
There’s a lot more that goes into ranking your pages than this stuff and you could go nuts trying to deliver the perfectly optimized article. On the test we did, we used the tool to extract all the common words and phrases, but in order to use them all in the content, the article ended up being 1500 words or so…
The online reader’s mentality and attention span is not designed for term-paper/thesis-like content pieces and people just want you to get to the point, and not have to suffer through a long article (like the one you’re reading now 🙂 ) to get the information they requested.
This post is merely for (your) thought… to make us all think….
IF 1500 word articles are needed, then we might rank better, but if our sites have something ELSE in common with the higher-ranked sites for a search term (like age, authority, link juice, EMD etc…) then we might not have to take these steps because on-page SEO, and LSI in particular have a small impact.
To “do” LSI content creation properly I/you/we may not need to incorporate ALL of the most commonly used words and phrases found on the top ranked sites ranking for that term, but as part of our test, we did use all of the common “associatives” in order to test it out as well as possible. After all, lengthy, high quality content is better than low quality shorter content and lengthier content allows us more room to add in what the common associative keywords and phrases were/are.
There are several tools out there that can help you write content like this, but so far, this is a myth-like seo concept and site authority link juice and external backlinks are still the over-riding factor for ranking things. And this is a shame, really, because it would be so much easier if good content really did rise to the top on its own, because then I’d start writing about my other passion-niches, running, health attainment, wealth attainment, real estate investing, self- improvement and so on…
What’s the point here Dan?
Does creating content with LSI a focal point work?
I don’ t know if its worth using a tool to help tell you how to write your content and what words to use, and so on, when it doesn’t really matter, since your uber-optimized lsi-ed to the hilt masterpiece may not ever outrank a forum, and EMD or some sort of other site with authority or pre-determined ranking factors.
But I remain open-mined and will gladly write my other content according to LSI guidelines, should there be a proper way to utlize it. So much to say here, really…. If LSI articles are long boring crap-ticles, then do they add value to your site, depsite being so well-optimized? Do boring articles (like this one you’re reading now) add value to your site even if it does rank you well for your keyword of choice?
Gotta remember… bounce rate is becoming an important ranking factor, so there’s a mix here on what you want to do and achieve
Long-winded boring content means that visitor is a one-page-view vistor, but shorter articles will keep them on site a bi tlonger, helping your site in long-run.
So then… where should you place such the LSI article, if not on-site?
Give it to EZA, hubpages, Squidoo and place a perfectly crafted 1500-word dissertation (LSI article) on nail fungus pain relief pain killers secrets lube gel on these entities so you glom off their authority whilst not being too concerned about time spent on site factors?
Having something like LSI-based articles work at doing what it’s supposed to do (rank easier without backlinks) doesn’t mean it works for everyone because it’s all really part of a bigger picture. You may not want this square-peg round-hole content writing style dictated to you but if you did allow that to happen make sure there’s a reason for it and know how to “take advantage”.