I’ve decided that doing link building service reviews is all well and good, but sometimes a test gets skewed when the SEO landscape itself changes, or if a test doesn’t/didn’t take into consideration the history of a site itself, and an entity with a unique relationship with the search engines.
By the way, I’ve usually taken their sites relationship thing into consideration with some reviews as you may or may not know, but I think it’s time to delve a little deeper into why some people say a service stinks for them, while others send me emails thanking me for the recommendations…
Relationship of a site with the search engines?
Yes, this means how old it is, quality of the content, frequency of the content, the kinds of links it has, link velocity history, if any etc… Now normally, I knew what to expect with some service since link volume normally just ranked a site, and more links meant higher rankings, but thing MAY have changed, and hopefully things have changed, because SEO should be a skill set if you’re doing it yourself, not merely a budgetary concern (buy more links get better rankings).
Luckily for me, and for my continuing, never-ending education with SEO, I have dozens of sites I can test things out with.
What I am testing, and I encourage you to follow along and design your own tests…
Profile links – To prove one way or another whether or not we can still rank a site with just profile links directly to a money site, I have a 2 year old site getting hammered with profiles links ONLY for 3 straight months, or more.
Low volume, low trust link s- To prove one way or another whether trusted links are necessary (versus getting hordes of low quality high volume backlinks), I’m using several services to produce link volume to an old, established, aged, inner url and sending lots of different kinds of links to it repeatedly until it gets about 1k credited YSE links to it.
High PR links – When’s the best time to use these types of links and does it depend on your SEO competition? Is it better to use this as a measure of lost resort, after you’ve received multiple links from articles submitted to the same 1500 directories, or whatever, and need a final push to get over the competitors, to the top?
Sitewide links, footer links, blogroll links – Do these still work (yes) but what’s the best way to make them work for you?
Testing on the whole EMDs, thin-sites fiasco…
It’s been suggested that while the majority of sites on the Internet are less than 30-50 pages, that having more content and less spammy or overtly aggressive link building would seem to work best for sites, whether they be new, old, or just thin…
1- I’m going to take 2 sites that are thin sites, EMDs, and hire a full time writer to write kick ass well-researched content on them for the rest of this year, and I’m not going to link to them at all… to prove whether or not there’s even a need to build backlinks for sites optimized for medium competition keywords and phrases.
2- Reviving dead Adsense sites just with more backlinks. no added content, just adding links. This may prove fruitless, but I remain somewhat open-minded.
3- Reviving dead Adsense sites with more content and links, might be necessary to have both since this gives sites the best chance to revive.
I’m of the opinion that testing out any type of backlinking method or service or tool requires a better understanding of how a should should react to new links from whatever source, and by whatever means was used to generate those links. So these tests are needed ( I think) in order to make the reviews on link building services valid.
Tiered linking – I know the benefits of doing this and have done it plenty of times, but there’s gotta be a good way to use link wheels to maximum benefit, as there’s been slaps on link wheels in the past, and I’ve seen some crappy links rank some highly trusted Web 2.0s pretty easily.
1- Profiles links blasting to articles on good major article directories or web 2.0s
2- Article marketing inter-linking – same idea as #1 above just sending article links to other articles on “better hosts” or to high quality web 2.0s.
Blog commenting – Scrapebox style low quality blog commenting versus high PR blog commenting versus manual blog commenting from related sites and urls. This will be tough to test because it’s not like I have 3 sites that are almost exactly the same, which would be the only way to see which of these methods do what, exactly…
Side note, different kind of test:
Adsense versus other monetization methods.
While I consider my job here on this site to help you figure out how best to go about your link building, I guess it doesn’t hurt to help out with some advice that helps you earn more from your SEO efforts.
Therefore, we’re going to take 2 sites in same niche, work them up in the rankings, put Adsense on one, and something else on the other, like CPA offers, affiliate links, Amazon ads, selling leads, etc… (all dependent on what I think the niche would convert well with, (example: people looking for health insurance quotes may not be into air purifiers from Amazon, but a niche site about air allergens might, who knows? The market will tell you, that’s how you find out).