There is variation in use of different search engines. When using Yahoo, the keyword framing affects the search output but for Google links play an important role. Moreover, the longer the site has existed the better its performance gets in appearing on search at a higher rank. Yahoo on the other hand does not give preference to longer association. Google makes traffic search figures public so website owners can evaluate their performance and make necessary changes towards finance generation through content search. The visibility of a site is linked to advertisements, which generate money. More and more visitors visit website if proper principles are understood as regards keywords and graphic attention to advertisement.

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