Search engine optimization is the establishment of website route for the traffic based on keywords. Once the keyword has been registered on the search engine and the command entered is given the search engine brings forth relevant sites in a serial manner. Computer users begin reading serially beginning with first site of search. It is a matter of query that why certain sites are higher up in series all the time and others lower down. This is so because of key word placement and title and the marketing technique named Search engine Optimization or SEO. The basic technique of functioning in all search engines is almost similar with minor differences.