Google Shows Strong Last Quarter Estimate Despite China Dispute

Google Shows Strong Last Quarter Estimate Despite China Dispute

Even with recent tussle with Chinese authorities in Google’s China branch the search engine company still posted that highest revenue during the last quarter of 2009. It is to be remembered the search engine giant have constantly been in a battle with China beginning from the censorship of their search results up to the cyber attack that compromised the Gmail account resulting to the theft of several email accounts of well-known Chinese activists. The last quarter of 2009 have truly been a challenging time for the search engine company, not to mention the emergence of new rivals such a Bing and Yahoo where the two companies merged to take on Google in the field of search.

However, even with this problem the search engine giant still posted a large revenue for the fourth quarter of 2009. The total revenue reported by Google for the fourth quarter alone is $6.67 billion which represents a seventeen percent (17%) increase, as compared to the 2008 revenue where there was a sixteen percent (16%) increase.

Google’s proprietary sites also generated some increase in revenues where it amounts to $4.42 billion accounting for an increase of sixteen percent (16%) as compared to the fourth quarter of 2008 where they earned $3.81 billion. On the side of Google’s partner sites like those enrolled in the AdSense program revenue also increased amounting to $2.04 billion which is thirty-one percent of the total revenues only in the fourth quarter of 2009, this is around twenty-one percent increase from 2008’s revenue of $1.69 billion.

Even if the search engine company have been facing problems with Google China the international revenue still increased which totaled to $3.52 billion which is fifty three percent (53%) of the total revenue, a significant increase as compared with fifty percent during the fourth quarter of 2008.

What does this increase in revenue mean? Basically, for SEO companies and SEO consultants this means that Google is still the top search engine in the said industry and having the target website rank in its first page would mean a lot for your SEO campaign.

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