It is no secret that link building is considered to be one of the most effective Search engine optimisation strategy that is currently being implemented by many SEO companies and SEO consultants. This may be attributed by the fact that search engines gives more credit to websites that are seen as reliable and those that have relevance to the theme of the target website in relation to the website linking to it. Search engines nowadays have incorporated in their algorithm to look not only for quantity of links but also quality of links. This means that the total number of links going to your website and away from your website is not the only controlling factor but also the quality or more specifically the relevance of such link on whether or not the website linking to your website is discussing the same topic, otherwise such link will then be considered to be of low quality and may be a cause for your website to be branded by search engines as spam site.
There are several strategies that can be done in a link building process, the first one is through the use of viral contents, a viral content is a type of content the sparks interests among its readers. It is just like any other text content but has the property or characteristic of being interesting, to be more specific the content is very interesting enough that it prompts readers or internet users to voluntarily share the information with others. Sharing information on this point however does not pertain to copying and pasting the text into an email rather sharing the link of the website with others. Another strategy that can be utilised and has been proven to be a good link building strategy is through the use of blogs. Blogging can increase your website’s traffic and moreover it can contribute greatly not only in your link building efforts but also in your Search engine optimisation campaign in general, this is because blogging allows you to utilise your chosen keywords efficiently and further it allows you to link to a website and what SEO consultants and SEO companies usually do is that they create a link that points towards the target website.
What these strategies currently are pointing out is that content still plays a big role in the link building strategies and moreover in the SEO process. Thus, it is very important that content building or construction should be part of one’s inclusive knowledge.